Patient consulting with pharmacist

Shot of a male pharmacist assisting a customer at the prescription counter. All products have been altered to be void of copyright infringements

5 Characteristics That Pharmacists Need to Build Trust with Their Patients

Telemedicine. Automation. Artificial Intelligence.

While the pharmacy landscape is rapidly evolving, the traditional ways of dispensing and storing patient data is going away. What isn’t going away, and can’t be replaced by technology, is the trust between pharmacists and patients.

Why is trust between the pharmacist and patient important?

Patients trust their doctor to diagnose them correctly. Why should that be any different when it comes to trusting the pharmacist? It is up to the pharmacist to accurately fill the prescription prescribed to the patient and to educate them on what they will be taking.

Medication adherence is a top priority for pharmacists and one of the easiest ways to promote adherence is having trust between the pharmacist and patient.  Although technology has vastly improved the way pharmacy operates, nothing can replace the face to face interaction between a pharmacist and patient.

How can pharmacists build trust with their patients?

Earning patients’ trust is not easy, but once achieved, can be mutually beneficial for both the pharmacy and patients.

Here are five characteristics that the Pharmacy Learning Centre says builds and maintains trust between pharmacists and patients:

Competence in Knowledge

By continuing education and keeping skills up to date, patients are more likely to feel confident and secure in the advice given to them.

Communication Skills

With competent communication and social skills, pharmacists will have an easier time listening to patients’ concerns and providing a solution. “It is important that patients feel they are being listened to and given information in a respectful, non-judgmental way; this will help build a trusted relationship.”


“It is essential that patients have confidence in their pharmacist or healthcare professional’s ability to advise them appropriately and believe that they are acting in their best interests at all times. If patients feel pharmacists are being dishonest in any way, they are likely to lose their respect and credibility.”


When seeking a pharmacist’s advice, the patient wants to feel as though they are speaking with their physician. If they are certain that the conversation regarding their health information is confidential,  the patient is more likely to disclose their problem honestly, therefore, receiving a likely accurate solution.


As in any professional setting, having mutual respect leads to a lasting relationship. “Pharmacists and healthcare professionals have an obligation not to allow any personal prejudices they may hold to detract from providing the highest quality patient care. Professional boundaries must also be maintained at all times; if these are crossed, patients may lose trust and confidence in pharmacists.”

Trust between pharmacists and their patients plays a key factor in the pharmacy landscape. Trust, in conjunction with pharmacy tools such as medication therapy management (MTM) and counseling sessions, all available with Care Rx, launches the pharmacy above and beyond the competition.

Learn more about Care Rx here.


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